food &
hospitality
visualised
clear, consistent and useable visual content shaped by taste, timing, and experience.
anil riard
Over time, I’ve come to see visual work less as output and more as interpretation. Behind every dish, space, or brand is a story shaped by people, craft, and intent. My role is simply to observe closely, understand what matters, and translate that into visuals that feel honest and considered.
I’ve spent much of my career working alongside chefs, restaurateurs, and hospitality teams, building relationships that evolve over years rather than projects. These experiences have shaped how I approach my work today, with patience, restraint, and a strong belief that clarity often comes from doing less, not more.
While the tools continue to evolve, including the use of AI in certain workflows, my approach remains rooted in judgement and experience. I’m drawn to work that values continuity, trust, and the quiet process of shaping something meaningful over time.
high-quality still and motion work grounded in experience and control.
executed with clarity, consistency, and attention to detail.
photography & film
shaping the visual language behind a brand or project.
from mood and pacing to restraint and tone, every decision is guided by intent.
creative & art direction
long-term retainers
ongoing visual partnerships built on alignment and continuity.
designed for brands that value consistency, trust, and a long-term view.
ai-assisted refinement
Selective image elevation using AI, guided by professional judgement and restraint.
Used where refinement can unlock the full potential of an existing image, often reducing the need for a full professional shoot thereby saving considerable costs, effort and time.
The focus remains the same: preserving authenticity while achieving a more considered final result.
my core services and rates
image refinement
$100 per image
Elevating casual or poorly shot food photos into clean, professional visuals. Ideal for restaurants working with phone images or kitchen shots that need polish.
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dish integrity always preserved
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lighting, depth, and texture refined
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styled for modern restaurant visuals
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suitable for menus, social, and delivery platforms
Includes up to 2 refinement passes per image.
Additional refinements: $50 per pass.
campaign lite
$400 per campaign
A compact visual campaign built from refined imagery.
Designed for promotions, launches, and seasonal pushes. Includes:
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5 refined images
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1 short-form reel (15 sec) built from the visuals
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formatted for social media use
Refinements follow the same revision structure.
creative partnership
from $3000 per month
A bespoke working relationship for brands that want deeper involvement. Engagements may include:
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creative and visual direction
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professional photography and film
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AI-assisted refinement where appropriate
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campaign thinking and rollout support
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social media consultation or management
Each partnership is shaped around the brand’s goals and working style.