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tang steamboat

Tang Steamboat: Elevating Singapore's Hotpot Experience

Tang Steamboat, located at 25 Keong Saik Road, offers an authentic Sichuan hotpot experience in Singapore. Specializing in fresh, thinly sliced fish and rich broths, Tang Steamboat provides a communal dining atmosphere that celebrates traditional Chinese cuisine. 

 

As the resident consultant for social networks, I developed and implemented comprehensive social media strategies, creative and art direction, video production, and photography to authentically represent Tang Steamboat's culinary offerings and vibrant dining experience.

Crafting Tang Steamboat's Digital Presence

In my role, I devised and executed social media strategies that highlighted Tang Steamboat's dedication to authentic Sichuan hotpot and its signature dishes. By curating content that showcased the meticulous preparation of fresh ingredients, the interactive dining experience, and the restaurant's inviting ambiance, we fostered an engaging online community that resonated with both local and international audiences.

Creative Direction and Visual Storytelling

Aligning with Tang Steamboat's philosophy of offering an authentic hotpot experience, I directed creative efforts to produce visuals that encapsulated the restaurant's essence. Through photography and video production, we captured the vibrant colors of fresh ingredients, the artistry of thinly sliced fish, and the communal dining environment. These visuals not only showcased the culinary mastery but also emphasized Tang Steamboat's commitment to providing an immersive dining experience.

This collaboration with Tang Steamboat was an opportunity to narrate a story of culinary excellence and cultural richness, reflecting the restaurant's mission to provide an unparalleled hotpot experience in Singapore.

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