the
cooperage
The Cooperage: Elevating Whisky Appreciation Through Strategic Digital Engagement
The Cooperage, situated at 42 Hongkong Street in Singapore, is a distinguished whisky bar renowned for its extensive selection of over 200 whisky labels and 16 curated whisky flights. The establishment offers a unique culinary experience, featuring signature dishes such as the Tomahawk steak, complemented by Italian, Japanese, and European cuisine.
As the resident consultant for The Cooperage, I led the development and execution of comprehensive social media strategies, creative and art direction, video production, and photography to authentically represent the bar's offerings and ambiance.
Crafting The Cooperage's Digital Presence
In my role, I devised and implemented social media strategies that highlighted The Cooperage's dedication to providing an exceptional whisky experience. By curating content that showcased signature dishes, exclusive whisky selections, and the bar's inviting atmosphere, we fostered an engaging online community that resonated with both local and international audiences.
Creative Direction and Visual Storytelling
Aligning with The Cooperage's philosophy of offering a refined yet approachable whisky experience, I directed creative efforts to produce visuals that encapsulated the bar's essence. Through photography and video production, we captured the meticulous preparation of dishes, the rich hues of whisky selections, and the harmonious ambiance. These visuals not only showcased the bar's offerings but also emphasized The Cooperage's commitment to providing an immersive and educational whisky experience.
This collaboration with The Cooperage was an opportunity to narrate a story of culinary and whisky excellence, reflecting the bar's mission to provide an unparalleled experience for whisky enthusiasts and casual patrons alike.