the peranakan
The Peranakan: Showcasing Straits Cuisine Through Comprehensive Digital Engagement
The Peranakan, located at Claymore Connect, is renowned for its authentic Straits cuisine, offering dishes that reflect the rich heritage of Peranakan culture. Under the leadership of Executive Chef Raymond Khoo, the restaurant serves recipes handed down through generations, providing guests with a genuine taste of Peranakan culinary traditions.
As the resident consultant for The Peranakan, I led the development and execution of comprehensive social media strategies, creative and art direction, video production, and photography to authentically represent the restaurant's offerings and cultural significance.
Crafting The Peranakan's Digital Presence
In my role, I devised and implemented social media strategies that highlighted The Peranakan's dedication to preserving and sharing authentic Straits cuisine. By curating content that showcased signature dishes, cultural insights, and the restaurant's inviting ambiance, we fostered an engaging online community that resonated with both local and international audiences.
Creative Direction and Visual Storytelling
Aligning with The Peranakan's philosophy of offering authentic Straits flavors, I directed creative efforts to produce visuals that encapsulated the restaurant's essence. Through photography and video production, we captured the meticulous preparation of dishes, the vibrant colors of fresh ingredients, and the harmonious dining environment. These visuals not only showcased the culinary artistry but also emphasized The Peranakan's commitment to providing an immersive dining experience that honors Peranakan heritage.
This collaboration with The Peranakan was an opportunity to narrate a story of culinary excellence and cultural richness, reflecting the restaurant's mission to provide an unparalleled Straits dining experience in Singapore.