tonito
TONITO: Showcasing Latin American Flavors
TONITO, located at Jewel Changi Airport in Singapore, offers a vibrant dining experience that brings the heart and soul of Latin America to the city. As the resident consultant for branding, creative and art direction, video production, and photography, I collaborated with TONITO to craft a visual narrative that reflects its lively atmosphere and authentic cuisine.
Branding and Creative Direction
In alignment with TONITO's mission to provide unpretentious comfort food infused with zesty vibes, I developed a branding strategy that encapsulates the warmth and diversity of Latin American culture. This involved designing visual elements that resonate with the restaurant's colorful logo—a Latin American corn with hearts replacing the kernels, symbolizing the warm spirit of the people.
Video Production and Photography
Through video production and photography, we captured the essence of TONITO's offerings, from the preparation of traditional dishes to the vibrant dining environment overlooking the world's largest indoor waterfall. These visuals were crafted to convey the sensory experience of dining at TONITO, highlighting the genuine hospitality and cozy ambiance that make guests feel part of the "TONITO" family.
This collaboration with TONITO provided an opportunity to narrate a story of culinary excellence and cultural richness, reflecting the restaurant's mission to offer a magical dining experience reminiscent of a forest valley.